In early March 2025, Xiaomi launched its "Lightning Yellow" stainless steel drinking cup. Priced at just ¥29.9 (about $2.1/cup) and designed with an eco-friendly concept, it quickly became a hot item. This cup, which matches the "Lightning Yellow" color of Xiaomi's SU7 Ultra electric sports car, sold out soon after it was released. Its price on the second-hand market even soared to ¥198.0 (about $13.8/cup). It has become another viral hit after Xiaomi's car.
However, behind its popularity lies the high difficulty of stainless steel processing and the complex game in the industry chain. This 350ml drinking cup may look simple, but it faces many technical challenges in material selection, forming process, and surface treatment. In fact, it is a microcosm of the industry's technological upgrade.